Fashion Brands: Branding Style from Armani to Zara
Product Description Once a luxury that only the elite could afford, fashion is now accessible to all. This title explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It analyses aspects of fashion from a marketing perspective.
 Format: Hardcover (272 pages) Edition: 2nd edition ISBN 10: 0749453052 ISBN 13: 9780749453053 Publisher: Kogan Page Published: 03 Aug 2008 Temporarily out of stock Item Condition: Brand New Price:£17.41List Price: £18.99You Save:£1.58 (8%) Temporarily out of stock Add to wishlist Or buy from Amazon.co.uk Description:Explores the popularization of fashion and explains how marketers and branding experts have... "Pin It"){kind=small}
