www.deadgoodundies.com

HOM chakra maxi — £17.02
If you haven't tried HOM’s Chakra Maxi yet, now’s the perfect time because this fabulous men’s underwear is available in a brand new smart Black which joins the classic White. For those of you who don’t know, this short has an incredible soft waistband stitched with a large HOM logo at regular intervals all the way around, and another stunning HOM logo reads from bottom to top on the right hip. With folded leg hems and a double layered pouch for your personal comfort. Also available in the Chakra...

Sloggi basic midi — £7.39
Now there is even more reason to try Sloggi’s Basic range of men’s underwear. Their classic Basic Midi brief can be bought in this single pack in all the colours available – White, Black, Navy or Grey. So now you can see if you like the wonderfully soft cotton rich fabric and supportive double layered pouch, and WHEN you fall in love with them jump straight in and fill your underwear drawer with the twin or triple packs also available at DGU! In every pack the deep sided Midi brief has flat stitched...

HOM fit low waist hipster — £9.39
Sport just got a whole lot sexier with this style from the HOM range of men's underwear. The Fit Low Waist Hips is now available in a stunning new Black colour option with a festive red and silver waistband and matching piping down each leg. Still available in Violet with yellow detail, White with grey detail or Blue with orange detail, the accent colour on all three is used in a double stripe of piping at each side seam and around the flat, 2.5 cm elasticated waistband. This smart short has tiny...

Sloggi future organic hipster — £9.56
Go organic with this naturally gorgeous men’s underwear from Sloggi. The Future Hipster ’s soft fabric is rich in purely organic cotton. The smart boxer brief is available in bright White or a new cool Grey marl - each with a contrasting narrow trim running down the front of each leg and a double layered pouch for enhanced shape and support. The folded edge waistband is finished with contrast stitching and dressed at the left hip with a fabric Sloggi logo. Also available as an Organic Cotton Midi...

Sloggi basic maxi — £8.26
If you have seen and liked Sloggi’s Basic twin and triple packs of men’s underwear on DGU but have wanted to try just one before plunging for more, then you’re in luck! Sloggi Basic single packs are now available at DeadGoodUndies including this classic Basic Maxi shape. The single packs are available in Black or White and each of the super deep sided briefs uses the same soft and supportive cotton/ elastane mix that have made the multipacks such a hit. The double layered pouch is trimmed at each...

Sloggi basic midi triple pack — £18.26
Now it is even easier to top up your men’s underwear drawer with your favourite Sloggi styles with the arrival of their Triple Packs. This Basic Midi Triple Pack contains three briefs all in the same colour – Black or White. Each brief has a double layered pouch finished with flat stitched seams for a smooth fit and a narrow, elasticated waistband stitched with little Sloggi logos all the way around. The Maxi style can also now be purchased in a triple pack of the White colour option and the Basic...

Sloggi basic midi twinpack — £10.43
For men who know what they like, Sloggi’s Basic Twinpacks are the perfect choice. This Midi is the perfect staple for any men’s underwear collection. The soft fabric contains comfy cotton and stretchy Lycra, providing a fantastic fit and a shape that lasts. Available in Black, White or smart Navy, the Midi brief has a double layered pouch with is finished with flat stitched seams for a smooth finish and the narrow elasticated waistband is dressed with the Sloggi brand name at regular intervals all...

HOM love pepper hipster — £14.78
The look of love... This gorgeous HOM men’s underwear style is perfect to show that special someone just how you feel. The Love Pepper Hips uses a silky soft, stretchy fabric in crimson Red. The hipster has a panels of matt chocolate with a hint of purple creating an intriguing pattern of flowers, lips, crowns, figures and the word ‘emotion’ for a surreal look. The short has a double layered pouch for an enhanced shape and the style is completed with a gorgeous shimmering crimson waistband with a...

sloggi active midi — £7.39
Stretchy, breathable, ultra comfortable, made to allow for movement without chafing - what more could a man ask from underwear made especially for action? The Sloggi Men Active Midi brief, available in White or Black, uses a special cotton-Lycra pique fabric, a towelling lined waistband and a double layered front to create the perfect shape and fit. Quietly textured on the outside, smooth on the inside. Washable at 95° and can be tumble dried.

HOM Meridien swim hipster — £22.98
This smart men’s swimwear is perfect for the pool. The Meridien Hipster ’s body fabric is available in classic Black or racy Red, both complimented by the contemporary look black and white folded edge waistband which is dressed at the left hip with the HOM logo and hides a woven inner drawstring. The Hipster has a centre front lining and folded leg hems to keep you comfortable. A fold at the front centre seam creates a fake fly effect. Also available as Shorts or a Mini .

Jameswinston Co. moor S-brief (only size large left) — £12.34
Naturally enhance your best feature with Jameswinston Co. men’s underwear. This S Brief has the specially designed ProFIL Panel PLUS which means you can wear the undies normally for a subtle enhancement or pop your package directly at the front and experience the ‘MAX Out’ position for a really impressive effect. The deep sided midi Brief has a subtle ‘S’ shaped high cut leg and a stretchy cotton rich jersey fabric for a close and comfortable fit. The dark sage green fabric (Moor) is matched perfectly...

Bruno Banani pantelleria swim tanga (only size XXL left) — £6.38
Take a walk on the wild side with Bruno Banani’s men’s swimwear. This Pantelleria Tanga uses patterns in black, orange, yellow and brown to create a tiger print and tribal design. The eye catching micro brief has a folded edge waistband dressed at the front centre with a black and mirror effect Bruno Banani logo. The waistband also conceals a woven inner drawstring which is offset from centre to give the swimwear a smooth finish. A centre front lining ensures a secure and supportive fit while providing...

Impetus habano boxer brief — £3.57
Sophisticated underwear from Impetus. Combining narrow stripes, the subtlest texture and just a hint of shimmer. Our Impetus men's underwear selection includes Habano in a String , mini Brief and close fitting Boxer Brief. Dead Good Undies has the Habano Brief in black, with a double layered pouch and a black and white Impetus Man ribbon logo centre front.

Obviously for men pouch boxer brief blue — £14.74
Experience a new sensation with this anatomical men’s underwear. This OBVIOUSLY trunk has replaced the standard pouch of the Boxer Brief with an innovative pocket, designed to keep your bits and pieces separate from the body. The result is a fabulous shape and cool temperature control making them handy for sport and a great idea for men monitoring their fertility. The single layer modal mix fabric is silky soft, and folded leg hems and neat seams ensure a close and comfortable fit. The soft lined...

Obviously for men pouch boxer brief (red) — £14.74
OBVIOUSLY trunks provide a brand new men’s underwear experience. These anatomical undies have done away with the traditional Boxer Brief pouch and created a pocket designed to keep a fella’s jewels separate from the body, creating a fabulous shape and cool positioning - handy for sport and great for men keeping an eye on their fertility. The silky soft, single layer fabric is wonderfully tactile and even the elasticated waistband, complete with OBVIOUSLY branding all the way around, has a peachy...

Obviously for men pouch brief (red) — £13.00
Get ready for a whole new men’s underwear experience from OBVIOUSLY! So what exactly is this anatomical underwear for men? Instead of packing your bits and pieces close to your body, this clever design provides an incredibly soft pocket to keep everything separate. And the result? Great shape and super temperature control (something sportsmen and guys trying to maximise their fertility might find useful). OBVIOUSLY men’s underwear from DGU is available in classic colours - black, white, red or blue...

Olaf Benz Apropo pant — £13.83
Cheeky in two ways - the cleverly high cut, translucent Flavour Apropo Pant is a gem in the Olaf Benz men's underwear collection. Chic apropo shaping uses a high cut across the back, and the single layer pouch has contoured shaping. The Pant is finished with a narrow Olaf Benz logo centre front. Also available as a String Tanga and Hip Slip.

Jameswinston Co. caspian S-brief (only size large left) — £12.34
Natural enhancement with retro styling from Jameswinston Co. This S Brief has a specially designed ProFIL Panel PLUS. When worn normally the deep sided brief offers subtle enhancement, but if you place your package directly at the front the double layered pouch your can achieve the ‘MAX OUT’ position, for a really impressive effect. The cotton rich, air force blue fabric (Caspian) is matched perfectly with contrast stitching in mint green and the right leg is dressed at the front with a Venom Special...

2xist 3103 contour pouch brief — £3.82
Great butt, nice bits and pieces. The 2Xist Contour Pouch Brief lives up to its reputation. This is men's underwear that looks good, feels great, works well wash after wash. The midi depth brief has a pure cotton body fabric, double layered pouch, flat stitched seams and comfy leg hems. The ultra stylish microfibre waistband has a soft lining and a silky exterior finish, working as the perfect backdrop to the charcoal grey 2Xist branding woven into the elastic. On the white brief, this creates an...

Jockey 3D innovations 8 way stretch bikini brief — £8.51
This Jockey men’s underwear has a whole host of desirable attributes. The 3D-Innovations Seamless Waistband Bikini Brief has a soft, cotton rich fabric in Black or White, with an incredible eight-way stretch so it moves as you move for ultimate comfort. This effect is maintained with anatomically shaped leg hems and waistband creating a perfect fit. The deep sided mini Brief has a double layered pouch for supreme support and contrast flat stitching provides a close and comfortable fit. The seamless...

Jockey 3D innovations 8 way stretch boxer brief — £8.51
Designed to stretch with you for the perfect fit and ultimate freedom making this men’s underwear great for sport. The Jockey 3D-Innovations 8-Way Stretch Boxer Brief has a cotton rich fabric in Black or White. The short has a double layered pouch with a handy side opening finished with a neat trim and maximum comfort is achieved with a finely ribbed cuff around the thigh for a sporty fit. The stylish red elasticated waistband is stitched at regular intervals with the Jockey brand name and 3D-Innovations...

Jockey 3D innovations 8 way stretch classic brief — £7.66
This men’s underwear can keep up with even the most active body. Jockey’s 3D-Innovations 8-Way Stretch Classic Brief has a specially designed cotton rich fabric that stretches in all directions for ultimate mobility and a perfect fit. Available in Black or White, the deep sided Brief has a double layered pouch for excellent support and a handy side opening with a neat trim matching the body fabric. This underwear has a red elasticated waistband stitched with the Jockey brand name and the 3D-Innovations...

HOM plume calligraphy — £20.87
A gorgeous new addition to HOM’s Plume range of men's underwear. This Calligraphy String uses the same feather light fabric which has made the Plume collection so popular, but with a stunning design. The twinpack Strings feature a delicate scroll handwriting design overlaid with silver and pewter fronds on the translucent black fabric. The look is finished with a pewter waistband stitched with the HOM signature logo.

Obviously for men pouch brief (blue) — £13.00
If you haven’t experienced this new anatomical men’s underwear you don’t know what you’re missing. These OBVIOUSLY undies have a special pocket designed to keep your prized possessions separate from your body to create a unique shape and give excellent temperature control (perfect for sporty types or those wanting to maximise their fertility). The silky soft Lycra and modal fabric is available in black, white, blue or red, in a great looking mini Brief or a smart Trunk. The soft lined, elasticated...

ergowear PLUS bikini brief — £15.65
Slinky design and enhanced shape without the need for a contouring centre seam? It must be Ergowear’s revolutionary new PLUS range of ergonomically designed men’s underwear. This PLUS Bikini Brief’s ingenious design positions your crown jewels away from the body and into the seamless, rounded pouch where the elastane in the cotton rich fabric is neutralised for a less compressed effect and lighter fit. Available in Black or White, each Bikini Brief has super narrow sides and is dressed at the front...

Jameswinston Co. NEON PANTHER hipster (only size L left) — £11.06
Show stopping new looks from Jameswinston men's underwear! Their new NEON Hipster is a cracker. Available in lime green Zest, Tang orange, Elektra blue and Panther pink (think about it... durum, durum, durum-durum, durum?). And Made in the UK to boot. With a double layered pouch, folded leg hems and waistband for a snug, comfy fit, plus the distinctive NEON logo centre front and the Jameswinston signature on the back of the waistband. All the new Jameswinston hipsters have the trademarked proFIL...

Jameswinston Co. NEON zest hipster (only size L left) — £5.53
Add a little zest to your day with Jameswinston Co. men’s underwear - in particular the NEON Hipster a lime green called Zest… Or you could choose Tang orange, Elektra blue or Panther pink (the clue here is Monsieur Clouseau’s favourite big cat?). Jameswinston Co. undies are made in the UK with a double layered pouch, folded leg hems and waistband, creating a snug, comfy fit. The distinctive NEON logo dresses the waistband centre front and the Jameswinston signature finishes the back. All Jameswinston...

Jameswinston Co. Tzar S-brief (only size large left) — £12.34
Enhance your best asset with this Jameswinston Co. men's underwear. The ProFIL Panel PLUS S Brief has a specially designed front panel which allows you to wear your undies in two ways – just pop them on as normal and you will notice a gently enhanced shape, or position your package directly at the front to experience the Jameswinston Co. ‘MAX Out’ position. So that’s the aesthetics taken care of... The brief keeps you comfy with soft ribbed jersey fabric, in a warm shade of wine red called Tzar,...

HOM plume calligraphy hips — £8.26
A simply gorgeous new design has joined the tremendously popular HOM Plume range of men’s underwear. This Calligraphy Hipster has the same translucent, feather light fabric which has made the Plume range so popular, but this stunning short features fine scroll handwriting overlaid with silver and pewter fronds. Each short has a double layered pouch for excellent support and an enhanced shape and the look is finished with a fine pewter waistband stitched with the HOM logo all the way around. Available...

HOM club crawl II shorty — £17.74
Sporty style and simple, shapely and close fitted, Club Crawl II men's swimwear is the style of choice for water babies. Swimmers appreciate the Fast-Dry fabric, which is opaque and substantial enough to remain unlined, and has a slightly 'dry' handle. In good, solid colours and the excellent HOM cut, they're also excellent for beach sports and anything more relaxing you plan for your holiday or the local pool. The HOM Club Crawl II shorty is a fantastic shape, not too long, not too short, keeps...

Impetus Dry active boxer brief — £5.65
Don't lose your cool this summer, the Impetus Active Dry range of men's underwear is here to help. Available in black, red or jade, the soft and stretchy fabric of this Boxer Short removes odour from sweat making them perfect for sport. The material contains tiny holes for excellent ventilation and the fibre repels humidity keeping your skin dry whatever you’re up to. Flat contour stitching in a contrast colour, folded edge leg hems and the single layer fabric, ensure a close but comfortable fit...

Gigo pink silver boxer brief — £20.43
Fantastic fuchsia pants from Gigo’s men’s underwear collection. This Silver Pink Boxer uses a light and soft fabric in a bright shade of deep pink with a superfine horizontal stripe in sparkling silver. A single layer fabric and flat seams ensure the fit is close and sexy and the Gigo logo stitched around the waistband finishes this fun and fashionable look just perfectly. The Silver Pink range also includes a Brief, G-string and Jock Strap in the same gorgeous colour option.

Mundo Unico edinburgh long boxer — £21.30
Fancy yourself as a knight in shining armour? Armour isn’t very practical in the 21st century, so how about shining boxers from Mundo Unico men’s underwear instead? The Edinburgh Long Leg Boxer is dressed with fabulous medieval style swords in shimmering silver. The look is topped with a deep super stretchy elastic waistband branded with the UNICO name in subtle silvery lettering. Using a single layer of fabric throughout, and Mundo Unico’s usual body friendly stitching, this sexy Boxer has two large...

Olaf Benz swingcolour tanga — £8.51
The summery colours of this men's underwear will chase away the winter blues. The Olaf Benz Swingcolor Tanga has a smooth finish, single layer fabric with four way stretch for great shape and fit. Available in baby pink (Rose), neon Yellow and yummy Kiwi. The Tanga has a sexy double strap waistband and the contoured pouch is finished with a white on black fabric Olaf Benz logo top left. Also available as a String Tanga (colours will vary per style).

mey inside comfort long — £16.59
The stylish and snug pants are black on the front and grey on the reverse, with four rows of smart red stitching on each contoured, flat stitched side seam. The folded edge waistband is lined with smooth elastic all the way around while elasticated leg hems ensure a secure fit. Finished with a Mey Sports logo at the left hip. Long Shorts, a Sports Vest, and a Long-Sleeved Shirt are also available in the Inside Comfort range.

2xist pulse contour pouch brief — £4.17
Get in seriously good shape in the 2Xist Pulse Contour Pouch Brief. With its distinctive deep waistband and clever flat stitched seams, this midi style brief is stunning in pure white, black or fashionable brick. Men's underwear at its very best, 2Xist have created an excellent design with the feel of cotton and just enough stretch to create a superb fit. With a double layered pouch and distinctive, deep 2Xist logo branding on the waistband.

Jameswinston Co. moor petit brief (only size M left) — £10.34
Superb shape and natural enhancement from the Jameswinston Co. range of men’s underwear. This ProFIL Panel PLUS Petit Brief has a special front panel designed to enhance your natural asset. Wear normally for a subtle effect, or place your package up front for more impact. The sexy micro brief is available in a dark shade of shade green called Moor and has a double layered pouch and neatly finished leg hems. Dressed at the left hip and top rear with Jameswinston Co. branded logos. Also available in...

Mundo Unico brisa long boxer — £19.13
Some Mundo Unico men’s underwear has to be touched to be believed. Take this Brisa Suspensor Long Boxer for example – the short’s pure White microfibre fabric is indescribably soft and the gently textured horizontal dashes result in a totally tactile finish. The Suspensor pouch lifts and enhances while a close and smooth fit is ensured with flat stitched seams. And it doesn’t do too badly in the looks department either with a stunning flat silver waistband stitched with smart Unico logos in white...

Impetus Hermes boxer brief (only size XL left) — £6.81
A sensual boxer brief from the Impetus New Trends range of men’s underwear. This Retro short’s vivid cerise (Ruby) fabric has stripes of semi transparent fabric interspersed with a fine navy pinstripe. The navy folded edge waistband is dressed at the front centre with a fabric Impetus logo. This short has a double layered pouch and folded hems for a comfortable fit around the leg. Also available as a Slip ( mini brief).

HOM for man micro — £11.30
A stylish and sophisticated piece of men’s underwear from HOM. This For Man Micro brief uses a soft and tactile fabric with a subtle stripe running vertically on the back and diagonally from each hip to meet at the flat stitched centre seam of the single layer pouch. The gorgeous Grey option is complimented perfectly with contrast stitching in true silver. Other colour options include Bordeaux with white stitching, Camel/Blue, Prune/Fuchsia, White/Orange and Black/Red. The smart look of each brief...

mey inside comfort long short — £12.34
And those of you who are after more than looks should check out this little lot - the Inside Comfort range is lined with special Micro Loops that create layers of air which have an insulating effect while at the same time keeping the fabric from sticking to your skin. The outer layer absorbs moisture and transports it away from the body, helping prevent unpleasant odours. If that doesn’t float your boat, the very clever fabric also happens to be incredibly soft, and folded leg hems and a smooth elastic...

Jockey Sport Stretch Microfiber Mesh Trunk — £10.43
If you are serious about sport then you know the importance of dedicated men’s underwear. This fantastic Jockey Sport Trunk uses a wonderfully soft and stretchy fabric allowing incredible freedom of movement with a perfect fit. The short has a double layered pouch providing great support, with breathable mesh panels on targeting areas to help control body temperature and keep you feeling fresh. Available in smart Black, classic White or a brand new light, bright green called Kiwi, each boxer brief...

Sloggi for men cotton colours short (only size XS left) — £4.26
Classic styling from Sloggi’s famous brand of men’s underwear. This Slim Colours Short has a soft and stretchy cotton rich fabric in smart Navy. The boxer has a body coloured waistband, stitched in relief with the Sloggi logo at regular intervals and finished with a narrow white trim around the top. A double layered pouch ensures a supportive fit and neatly folded leg hems keep you comfortable. Also available as a Midi brief.

Ergowear X3D camo low rise boxer — £20.00
Attention all budding action men! For a limited time only this popular Ergowear men’s underwear has an exciting new look. The Camo Boxer Brief still uses the innovative X3D pouch which places your package into a naturally enhanced and surprisingly comfortable position, but the beautifully soft microfibre fabric has a white, sage, khaki green and black camouflage design. The limited edition skimpy short uses just a single layer fabric and is dressed at the front centre of the waistband with Ergowear...

HOM alize swim brief aubergine — £12.78
Now and again a piece of men’s swimwear comes along which is so deliciously different you can’t help but love it. HOM’s Alize Mini Swim Brief is just one of those pieces and this Aubergine/Black colour option is particularly irresistible. The rich matt purple fabric is partnered with a striking black and white striped panel at the left hip, centring on a HOM branded narrow black stripe. The chic brief has a front lining for a smoother shape and the flat woven drawstring is hidden inside the folded...

Mundo Unico naufrago long boxer — £18.69
There’s nothing flimsy about the Mundo Unico Naufrago Long Boxer. This is men’s underwear with substance. In a great shade of Dark Grey/Blue, the body fabric is soft and very stretchy - the effect is slightly marled, set off by navy flatstitched contoured seams. The waistband, with a soft finish inside, is white and branded with the UNICO name in navy. Also available as a chic Brief in same colour option.

Ergowear max midcut — £18.26
Ergowear’s fantastic range of men’s underwear prioritises your comfort. This Max Original Midcut Short uses a stretchy cotton rich fabric in Black or White. Each mid thigh length Short has an ergonomically designed single layer pouch which lifts your bits away from your legs into a natural feeling position that is both comfortable and supportive. The boxer brief has a black elasticated waistband which is stitched with the Ergowear logo in red and white. Also available as a Boxer, Bikini, Brief, Thong...

Jockey triple pack active cotton briefs — £10.21
More than a century of experience means Jockey know a thing or two about designing fantastic men’s underwear and this Active Cotton Brief is the perfect example. The smooth mercerized and combed cotton feels incredible and this Navy triple pack includes three stylish colours – Navy, Mid Blue and Pine green. The obligatory double layered pouch provides an enhanced shape and great support, with flat stitched seams for a close and smooth fit. The folded edge fabric waistband is lined with a soft band...

Ergowear max jockstrap — £13.91
A whole new experience awaits with Ergowear’s ergonomically designed range of men’s underwear. This Max Original Jock has a special pouch which lifts your tackle away from the body to keep you cool, comfortable and supported while maintaining a natural position. Available in classic White or smart Black, each Jock uses a matt, cotton rich fabric which is soft and breathable. The Jock strap has flat, black elastic leg straps and a black waistband stitched with the Ergowear logo. Also available as...

MANstore curious micropo slip — £26.96
This men’s underwear is so fine and light people will wonder if it is there at all! The MANstore Curious Micropo Brief is not only available in a shade perfectly matched to a tanned skin tone but the gorgeous Tulle fabric is smooth and semi transparent in just a single layer for a really light feeling. The snug Micropo design is cut high across the bum to emphasise your cheeks and the elasticated waistband, dressed at the front centre with a MANstore logo, is covered in the body fabric for a close...

Ergowear max light midcut — £18.26
Experience the ultimate comfort of Ergowear Max Light men’s underwear in this ultra stylish Midcut shape. The Max LIGHT Midcut Long Boxer uses a single layer of soft and stretchy viscose fabric in sleek Black or a natural White which is not artificially dyed. The mid thigh length short uses Ergowear’s specially designed pouch to separate your package from the body into a naturally comfortable position. The leg hems are neatly trimmed in elastic and the soft black waistband is stitched with the Ergowear...

Bruno Banani kronos tanga (only size XXL left) — £4.85
Crazy about spots? This bold bulls eye print from Bruno Banani is for you. The Kronos Tanga ’s silky navy fabric is decorated with layered circles in Blue/White/Red. The marvellous micro brief has a double layered pouch and the neat waistband is lined with a super soft band of red elastic which peaks out over the top creating a neat trim. Dressed at the top front centre with a red fabric Bruno Banani logo. Also available as a String and Hipshort.

Olaf Benz heartware micro pant lilac — £27.83
If you are passionate about pants this chic Olaf Benz men’s underwear is definitely worth a look. The Heartware Lilac Micro Pant has a beautiful fit provided by the single layer of soft and stretchy fabric. The deep sided brief has a perfectly pretty fleur-de-lis pattern in lilac against a vivid violet setting. These irresistible undies are finished at the front centre of the waistband with a neat rubberised Olaf Benz logo. Also available in a Mint colour option and the Heartware Square Micro Pant...

HOM academic chevron maxi — £11.56
Smart guys need men’s underwear to match. So full marks to the HOM Academic Chevron Maxi brief with its super stylish banner logo on the waistband. The ultra silky body fabric is dressed with vertical stripes made up of tiny black dashes set against tiny, subtly shimmering oblongs. The waistband is a masterpiece - soft lined, pure white, with the ribbon banner logo centre front, the top and bottom edges finished with fine deep red and navy horizontal stripes. Also available as a Micro Brief in the...

Ergowear X3D Bikini swim brief — £22.61
Ergowear addicts rejoice! Now your favourite men’s underwear brand has expanded the revolutionary X3D range into a must have men’s swimwear collection. This X3D Swimsuit Bikini uses a single layer three dimensional pouch to lift your bits and pieces away from the body keeping you cool and comfortable while you top up your tan or splash in the surf. Available in sleek Black, sunny Yellow, racy Red, royal Blue or the latest arrival a juicy Orange, each micro swim brief uses a smooth and stretchy fabric...

Equmen blue long trunk — £30.43
High performance men’s underwear from Equmen. This Blue Precision Long Trunk uses smooth, ribbed and opaque ventilating panels to create a style that is really great for sport. The smooth short supports muscles for improved performance while the ventilation panels and moisture wicking fabric prevent you from overheating. Flat stitching keeps the fit close and smooth and the double layered pouch is bordered with a smart trim down each side. The boxer brief’s flat waistband is secure but soft and stitched...

Bjorn Borg Jeans cut Nobu short — £9.70
You will love the summery look of this men’s underwear from Björn Borg. This Nobu Jeanscut Short has a fantastically stretchy, cotton rich fabric in sky Blue which is decorated with big and bold white flowers outlined in red. A red Björn Borg signature and tennis ball logo are perfectly placed at the centre of a bright white top panel on the bum which reaches round to the hips . These stunning undies have flat stitched seams giving a close and comfortable fit, and the double layered, contoured pouch...

Bruno Banani apollon tanga brief (only size XXL left) - CLEARANCE — £8.87
Sexy citruses from Bruno Banani’s men’s underwear collection. This Apollon Tanga is available in three juicy colour options, each with stripes in a complimentary shade, a contrast colour, and a marl effect combination of the two. So will you choose eye-catching Orange with apricot and pale pink, lime Green with apple green and sky blue or bright Yellow with soft lemon and white? The tantalising Tanga has a double layered pouch for an enhanced shape and the smooth finish waistband is completed with...

Mundo Unico Rocio Suspensor Long Boxer — £17.83
Seeing spots? Don’t panic, it is just Mundo Unico’s sensational Rocio range of men’s underwear! This fab Suspensor Long Boxer style uses a single layer of white fabric covered all over with evenly spaced black dots. The eye dazzling short fits super close with flat stitched seams and Lycra Xtra Fine Collection fibre provides a soft and light sensation. The special Suspensor pouch is designed to lift your package to enhance your shape and the dotty design looks stunning next to the shimmering Unico...

MANstore down under hip slip — £9.36
This sexy micro is the latest offering of men's underwear from MANstore. The Downunder Hip Slip uses a single layer of smooth fabric, available in black, brick red or rich coffee. All colour options have a flat elasticated black waistband which is decorated all the way around with large white letter Ms for a yummy effect. The waistband is finished with a white on black fabric MANstore logo at the front centre. Also available as Mini Pants, Apropo Pants, Hip String or Jock (colour options vary per...

HOM black addict nighttime micro — £15.65
This HOM men’s underwear is so dark it only comes out at night. The Black Addict Nightime Micro has lots of shiny little square outlines and dots against a matt Black background to create an overall shimmering and lightly textured look. This seductive brief uses a single layer of the smooth microfibre fabric, even at the pouch which is dressed with a HOM Black Addict ribbon logo at the top left corner. Give into temptation and indulge your dark side with the other styles in the Black Addict range...

HOM 3001 dylon string — £12.61
A stunning new addition to HOM's 3001 collection of men's underwear. The Dylon String has a 4 cm wide folded edge waistband made from a glossy silk style fabric and two fabric covered buttons at the front centre show the incredible attention to detail. A super fine transparent mesh in black or red creates the body fabric of the thong and the double layered pouch. The String has a 2.5 cm wide thong back and is completed with a scarlet HOM ribbon logo at the left hip. Also available as a Hipster .

Jockey coolmax sports trunk — £12.17
Cool, comfortable and perfectly stylish. This Jockey Sport Cotton Coolmax range is specially designed using Coolmax technology to keep moisture away from the body and dry it quickly keeping you dry and comfortable. This mid thigh length Sport Trunk has neatly folded leg hems for comfort. The short is available in Black or White and each version is complemented with a bright green curved stripe of piping running from each side of the pouch and around the sides to finish at the rear leg hems. A double...

HOM 3001 idalgo string — £11.74
The Idalgo String has super fine, semi transparent mesh fabric, decorated with lots of lovely velvety black dots. A luxurious and soft velvet style folded edge waistband is a stunning feature, and the thong has a double layered pouch with a black striped design on the inner layer. The String has a 2 cm thong back and is completed with a gorgeous red HOM ribbon tag logo at the left hip. Also available as a Hipster .

Pantelleria string — £8.69
Tarzan would be proud of this men’s swimwear from Bruno Banani. The Pantelleria Swim String combines a tiger print with geometric tribal style patterns in orange, yellow brown and black. The wild swimwear has a centre front lining to keep your bits and pieces in order and the String has a 2cm wide thong back. This swimwear doesn’t have a drawstring so unless you want to lose your kecks and your dignity best avoid any flamboyant dives. The folded edge waistband is finished at the front centre with...

fun stretch lemonade brief — £8.47
This cheerful men’s underwear will make every day sunny! The Björn Borg Fun Stretch Brief has a cotton rich matt fabric in a soft shade of yellow called Lemonade. The bright Brief uses flat stitched seams to create a smooth finish and a double layered pouch provides excellent support. This midi brief has a smart white waistband dressed at regular intervals all the way around with the Björn Borg logo in yellow to match the body fabric. Also available in Gumdrop Green or Prism Pink and as a sensational...

Bruno Banani creta swimming short — £10.64
A remarkable print, an interesting combination of colours, really a work of art. Bruno Banani's Limited Edition Creta Short uses a mix of black, ochre, olive, ivory and grey to great effect in this modern-retro men's swimwear.

Clever moda mesh cotton boxer — £18.69
Sleek and smart men’s underwear styling from Clever. This Cotton Mesh Boxer uses cotton rich jersey fabric to create the single layer pouch, gusset and the main rear section, with a soft and stretchy panel decorated with lots of little holes at the front centre of each leg, stretching around the top of each hip and under the waistband around the rear. The low rise boxer brief is available in three colour options – Black with red piping at the seams where the different fabrics meet and a black waistband...

Bjorn Borg basic short 2374 — £13.62
This fashionable men's underwear is sure to be a hit at DGU. The Björn Borg Basic Short has a soft and stretchy, cotton rich fabric with added Lycra for superb support. The classic white short is complemented by an aqua flat, elasticated waistband with a classic Björn Borg classic logo woven in black all the way around. These pants have a double layered pouch and folded leg hems for a comfortable fit. Contoured, flat stitched seams create a close cut and smooth finish. This Short is also available...

HOM ego boost hipster — £12.17
Put some spring in your step with this stunning HOM men’s underwear. The Ego Boost Hipster uses a matt, soft finish fabric and despite HOM calling the colour option Blue/Dark, the design is actually features a gorgeous dreamy daisy and petal design in monochrome with magenta highlights. The short also has a beautiful black waistband with a shimmering fleur-de-lys pattern and a magenta HOM logo at the front centre.

HOM voyage pyjamas — £42.61
These Pyjamas from HOM are perfect for a lazy day around the house. These Beige and Plum Voyage PJs have a natural fabric made from beech wood creating a soft and supple feel. The Bermuda length shorts have a stripy design in dark Plum and Beige with red, green, black and white. They have an elasticated waistband and folded leg hems to keep you comfortable. The short sleeved T-shirt is decorated with a geometric pattern in dark Plum with a striped trim at the v-neck to match the shorts.

Ergowear MAX boxer — £16.52
Ergowear knows the importance of keeping men feeling supported and comfortable which is why their range of men’s underwear is specially designed to place your bits in a naturally enhanced and comfy position. This Max Original Boxer has a single layer pouch which lifts your crown jewels away from your body. The clever short uses a cotton rich fabric in Black or White, each with a black elasticated waistband complete with Ergowear branding. Also available as a Brief, Bikini, Midcut Short, Thong and...

MANstore tactic circus string white — £26.95
A stunning addition to MANstore’s phenomenal Tactic men’s underwear collection. This Tactic Circus String has a silver coloured hoop at the top centre of the single layer pouch with the sewn over the bottom half of the hoop creating a sexy and distinctly different look. The supremely soft and stretchy fabric is available in Black and White as well as brand new seasonal colours Zino – a tasty Satsuma orange, and Purple, a fantastic magenta. Each String has a 2cm wide thong back and a must have MANstore...

omega slip ruby — £13.56
Simply stylish men’s underwear from Olaf Benz. This Omega Slip has soft and stretchy matt fabric available in two gorgeous shades - Petrol blue and a soft Ruby red. These stunning undies have a single layer fabric with a contoured pouch for an enhanced shape. The micro brief’s soft lined waistband is stitched with the Olaf Benz logo in a subtle 3D effect. Also available is the Omega Pant (boxer brief).

GINCH GONCH TOTEM BEAR — £10.43
Get your bear necessities with the Ginch Gonch Totems range of men’s underwear. This fun Bear Low Rise Brief has a bear inspired totem style design created with blocks of black, red and blue against the cotton rich white fabric. Check out the bear’s eyes and teeth! Each mini brief has a double layered pouch with a handy side opening on the right. The smart black trim at each leg, outlining the pouch opening and each side of the pouch is finished with contrast stitching and the look is completed with...

Mey club shorty 63421 (only size XL left) — £7.00
Simple yet sexy. The Mey Club Shorty is super soft men's underwear you will love to wear. The ultra smooth black fabric has folded edge leg hems and a double layered pouch for your personal comfort. With contoured flat stitched seams, the short has a smooth band of elastic forming on the inside at the waistband-just visible above the body fabric. The short is finished with a Mey metal tag logo at the left hip. Also available as Hip Pants.

Mundo Unico sports socks — £5.65
Strong and soft. Smart and sporty. The Mundo Unico Sports Sock in Grey Stripe is everything you need to keep feet comfortable while you exercise. With classic sports styling these socks are pure white with ankle detail - fine charcoal bands bordering a horizontal silver grey stripe finished with a neat navy U at the centre. Socks one size to fit size 7-11, European 40.5-47, US 7.5-12.5.

HOM chairman hipster — £8.87
Maximum comfort and the perfect fit all wrapped up in this effortlessly chic men’s underwear style from HOM. The Chairman Hipster uses a soft, matt fabric in a gorgeous Red/Dark colour option which is exclusive to DGU in the UK. The stylish boxer brief’s fabric has the look of fine cotton but with a much silkier feel for a gorgeously tactile finish. A double layered pouch creates an enhanced shape and provides improved support, while folded leg hems maintain a smooth look. The towelling lined waistband...

Olaf Benz Beachees swim tanga — £26.09
Tired of running up and down the beach with excess fabric in your saggy shorts restricting your movement? Get yourself into this fantastic men's Beachees swimwear from Olaf Benz. The Tanga design guarantees your legs free movement while the folded edge waistband keeps you in fantastic comfort and hides a neat woven drawstring. Available in brand new seasonal shades – sunflower Yellow or bright Rose pink, or the classic colours – sleek Black or really, really Red, this swimwear has a centre front...

Olaf Benz synonym hip slip — £10.21
Olaf Benz's Synonym Hip Slip provides a slightly larger canvas for us all to appreciate the gorgeous black and white geometric print. Beautifully offset by the black, folded edge elasticated waistband, the single layer fabric is super soft and smooth. The Hip Slip is finished with a narrow Olaf Benz label centre front. Also available as a Hip String and Pant.

Bruno Banani together hipster — £14.00
Smart and slinky men’s underwear from Bruno Banani. This Together Hipster uses a silky, stretchy, translucent fabric in a colour option called Black/Red – a matt black background with a fine alternating pinstripe in red and pale gold. The feather light short has a double layered pouch to provide an enhanced shape and folded leg hems ensure a smooth finish. The fabric covered elastic waistband has a gorgeous red trim around the bottom edge, and it is stitched with a shimmering Bruno Banani logo at...

HOM kenya 2 swim hipster — £11.74
This HOM men’s swimwear has had everyone at DGU daydreaming of sunny destinations. The Kenya 2 Hipster has a silhouetted tropical flower print in dark navy against a bright white background (White/Dark). The stunning short has a centre front lining to keep you supported and avoid embarrassing transparency. The Hipster has a hidden inner drawstring, offset from the centre to maintain the smooth finish of the folded edge waistband. Dressed at the front of the left leg above the hem with a rubberised...

MANstore overkill hip string — £27.83
Be warned – people might not be able to keep their hands off when they see you in this MANstore men’s underwear from Olaf Benz. The Overkill Hip String has a phenomenal black holographic fabric called Mirror which looks as though it’s covered in 3D bubbles. The futuristic hipster has a 3cm wide thong back and a rubberised MANstore Guywear tag at the front centre of the fabric waistband. An Overkill Mini Pant is also available and you can team either style with a matching Tank Top for a really mind...

103684 hip short — £4.95
Absolute indulgence - and why not? The Strellson men's underwear 103684 Hip-Short comes in a great steel blue with the finest black stripes and an elastic-lined waistband. This short uses the finest microfibres to create a wonderful second skin. The pouch is double layered, the black waistband elastic is branded inside with the Strellson logo and the finishing touch is a cross-in-a-circle logo on the left thigh. Also available as a Hip-Slip micro brief.

Bruno Banani felicity tanga — £10.96
Equally perfect under your fave jeans or smartest business wear, this Bruno Banani men’s underwear is a delight to wear. The Felicity Tanga ’s fabric is feather light and translucent with an incredible four way stretch offering a fantastic fit. The Green Stripes colour option features shimmering apple green and matt pale green stripes interspersed with bold black pinstripes set against a lime green background. The micro brief’s fabric covered elastic waistband has a chic black trim around the bottom...

bruno banani mission tanga — £6.38
Bruno Banani introduces another Limited Edition - the Mission men's underwear range. A neat ribbed, silky soft, ultra stretchy 12% elastane fabric looks wonderful in black, white or candy sweet Rosa (pink). The Mission Tanga is a micro brief with a double layered centre front for great shaping and support.

Bruno Banani Icebreaker tanga — £22.61
Bold, bejewelled and so very Bruno Banani - this Ice Breaker Tanga is certainly a conversation starter! The micro brief’s silky fabric is available in kissable Red or sleek Black, each with a double layered pouch for an enhanced shape and neatly finished hems for a smooth, comfortable fit. Best of all is the incredibly soft, wide elasticated waistband which is decorated with shimmering faux jewels arranged into the Bruno Banani logo, sandwiched between inward pointing arrows. Also available as a...

Olaf Benz sunfreeze ice cache string — £21.73
As sparkling and inviting as a clear blue pool, this Olaf Benz swimwear is guaranteed to turn heads. The Sunfreeze Ice Mini String uses a stunning turquoise fabric which glitters and shimmers in the light. The pouch uses just a single layer of fabric for an up close and personal fit and it can slide on the waistband either side of a central stitch allowing you to alter the shape and fit of the swimwear. The thong has a 1cm T-string back which meets a super slim waistband, dressed at the left hip...

Gregg Homme kurve swim brief — £33.91
We adore this Gregg Homme men’s swimwear! The Kurve Swim Brief’s soft Navy microfibre fabric is matched with red contrast stitching to create a distinctly nautical look. The mesh lined front pouch and the rear panel meet with a sharp upside down ‘V’ at the waistband to allow fantastic leg movement. A cut out semi circle between the rear and the waistband gives the styling a contemporary edge. Our very favourite feature has to be the faux red tubular drawstring looped through two eyelets at the right...

Mey Dynamic 37429 short — £8.08
In a colour Mey call Fresh Water - a great pale denim blue - this men's underwear Short is a perfect casual style. The fabric looks textured but remains completely smooth, the seams are flatstitched in denim blue and the pouch is double layered. This excellent Short style has a soft folded edge on the waistband and hems for a good fit against the body and under clothes.

Bruno Banani sympathy tanga brief — £21.73
We feel sorry for anyone who doesn’t get their hands on this marvellous men’s underwear from Bruno Banani. The Sympathy Tanga has an optical illusion design in two bold and brilliant colour options – Black/White or Red/Bordeaux which features panels in a soft rose red and the darkest red wine. Each option has a double layered pouch providing extra support and an enhanced shape and an elastic waistband covered in single coloured fabric with a coordinating Bruno Banani logo at the front centre. A Hip...

MANstore clinch silver string — £27.83
Super sexy mens g-string from MANstore with semi transparent pouch and metal linkage string back

Waxx las vegas boxer brief (only size S left) — £17.39
Play your cards right and grab this fab men’s underwear from WAXX. This Vegas Boxer’s silky white fabric is adorned with red hearts and diamonds, and black clubs and spades for a design which will really suit you. The short has a double layered pouch which is finished with contoured flat stitched seams for a smooth finish. The flat elasticated stretchy black waistband is stitched at regular intervals with the WAXX signature logo and finished at the rear centre with a WAXX Underwear fabric logo. This...

Clever Moda classic brief — £13.48
Unmistakeable styling from South American men’s underwear brand Clever Moda. This Classic Brief’s cotton rich fabric is available in a bright mid Blue, bright White or smart Black. A smooth effect is created using a single layer fabric and flat stitched seams, finished neatly with a single row of stitching in the contrast colour – white on Blue, matt gold against the Black and black on White. The cotton rich fabric is soft to the touch and the added elastane ensures a fabulous fit. Each brief is...

Impetus 1259829 5 colour short — £5.96
You will be spoilt for choice with this Boxer Brief from Impetus. Will it be the marvellous magenta, fruity citrus or outstanding orange? Perhaps you are a classic black or white kinda guy? All five colour options of this wonderful soft, cotton rich, matt fabric ensure it's not going to be an easy decision. A double layered pouch and 1 inch elasticated waistband gives a secure, comfortable fit perfect for work and play. The grey waistband is also stitched with the Impetus logo and a unique black...

HOM hilary t-shirt — £11.06
The Hilary T-shirt from HOM is incredibly versatile. Wear it with your favourite men's underwear for the perfect sleeping outfit or with jeans to achieve effortless style. The 100% cotton fabric is light and breathable, great for keeping cool or why not wear under your favourite shirt for warmth and comfort? This fantastic v-neck T has short sleeves and is available in black or white.

sloggi power midi grey — £4.35

MANstore robot strip string — £14.30
Is there anything more exciting than a brand new screw? If you can get your mind out of the gutter for just a second you would realise we are talking about this new men’s underwear from MANstore. This Robot Strip String has a single layer of silky smooth fabric with a black, grey and white nuts and bolts print called Screw. The sexy String has a contoured pouch joined to the narrow waistband at each side with black quick release clips allowing you to perform a sexy strip tease for that special someone...

Mundo Unico ramas long leg boxer — £19.13
Mundo Unico have surpassed themselves with this exquisite piece of men’s underwear. The Ramas Suspensor Long Boxer uses an incredibly soft microfibre fabric with an intricate floral design in black against a pure white background. The snug short is fantastically flattering with flat stitched seams providing a smooth finish and of course the single layer Suspensor pouch designed to subtly lift and enhance. If you love smart waistbands then you won’t be disappointed with this newly style silky feel...

MANstore go python hip string — £16.39
The Python is the king of the reptiles, so what better inspiration for this stunning MANstore men’s underwear design? The Go Python Hip String has an incredibly intricate shimmering snakeskin design in shades of brown (Dark). The scaly String has a single layer pouch with a contoured centre seam for an enhanced shape and the neatly folded waistband meets a 3cm wide thong back. Finished at the left hip with a metal MANstore tag logo. Also available as in the python finish as a Micropo Slip, Apropo...