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100% cotton — £12.77
Purity itself. One hundred percent pure mercerised cotton next to your skin. HOM’s best selling Nature Maxi is now available in a gorgeous light Skin tone as well as the classic Black and White versions. The finest smoothest cotton is accented with flat stitched seams and folded leg hems for ultimate comfort. The front pouch on this classic HOM men's underwear is double layered and the waistband is soft lined and dressed with an embossed HOM logo.

MANstore M214 hip string — £24.68
Devilishly divine men’s underwear from the daring MANstore range. This faux shiny PVC M214 Hip String is available in a stunning shade of lipstick Red. The hot String has a silky finish inside fabric and a contoured single layered pouch for a personal fit. The waistband meets a 2cm wide thong back and is dressed at the front centre with white on black MANstore logo. A Mini Pant, Hip Jock, Hip Brief, matching T-shirt and Tank are also available in the same racy colour option.

MANstore curious tower string — £20.00
Bag yourself a super sexy piece of men’s underwear for your collection with the new MANstore M202 (Curious) Tulle Tower String . This delightfully daring skintone String uses stretchy, folded edge hems along the single layered pouch, which has a contouring seam running vertically down the centre for improved elasticity and fit. The lithe waistband is 2cm wide until it reaches the back centre where a neat triangle decreases into a 1.5cm thong back for the ultimate in seductive exposure. A smart black...

ergowear PLUS bikini brief — £16.17
Slinky design and enhanced shape without the need for a contouring centre seam? It must be Ergowear’s revolutionary new PLUS range of ergonomically designed men’s underwear. This PLUS Bikini Brief’s ingenious design positions your crown jewels away from the body and into the seamless, rounded pouch where the elastane in the cotton rich fabric is neutralised for a less compressed effect and lighter fit. Available in Black or White, each Bikini Brief has super narrow sides and is dressed at the front...

Obviously for men chromatic low rise bikini brief — £13.19
Treat not only yourself but the environment in the brand new Chromatic range from Obviously for men. These Low Rise Bikini Briefs are the latest in anatomical design as the smooth elasticated pouch actually lifts your crown jewels away from your body, keeping everything at the optimum temperature and your assets moving as freely as they should. The caring tanga brief is made completely naturally and 100% free of chemicals, the process even uses less water than it does to process cotton and the soft...

MANstore glory apropo pant — £15.32
Gloriously glittering men’s underwear from MANstore. This Glory Apropo Pant uses a silky translucent black fabric decorated with a floral design in shiny metallic Gold or Silver. Each spangled short has a contoured, single layered pouch and a sexy cut out panel across the front of each hip. MANstore’s Apropo cut is designed to sit high on the leg, revealing a little bit of cheek from behind for a seriously seductive look. This underwear’s neatly finished waistband is dressed at the front centre with...

MANstore robots apropo pant — £12.60
There isn’t much men’s underwear that comes with a guaranteed screw but trust MANstore to deliver just that! This Robot Apropo Pant has an incredibly detailed print of nuts, bolts and screws in black, white and grey. The single layer undies have the sought after Apropo cut which sits high on the bum to reveal a little bit of cheek. The Pant has folded leg hems and a folded edge waistband finished at the front centre with a fabric MANstore logo. Also available as a Strip String and Micropo Slip.

Jameswinston Co. caspian S-brief (only size large left) — £12.34
Natural enhancement with retro styling from Jameswinston Co. This S Brief has a specially designed ProFIL Panel PLUS. When worn normally the deep sided brief offers subtle enhancement, but if you place your package directly at the front the double layered pouch your can achieve the ‘MAX OUT’ position, for a really impressive effect. The cotton rich, air force blue fabric (Caspian) is matched perfectly with contrast stitching in mint green and the right leg is dressed at the front with a Venom Special...

2xist 3103 contour pouch brief — £3.82
Great butt, nice bits and pieces. The 2Xist Contour Pouch Brief lives up to its reputation. This is men's underwear that looks good, feels great, works well wash after wash. The midi depth brief has a pure cotton body fabric, double layered pouch, flat stitched seams and comfy leg hems. The ultra stylish microfibre waistband has a soft lining and a silky exterior finish, working as the perfect backdrop to the charcoal grey 2Xist branding woven into the elastic. On the white brief, this creates an...

Olaf Benz estrada swim mini pant — £28.08
Get that just stepped out of the surf wet look before you even dip your toe in! This Olaf Benz Estrada men’s swimwear uses smooth black fabric with a super sexy shimmer, a colour option aptly called Laque which means lacquered in Spanish. The Mini Pant keeps your bits and pieces in check with a lined, contoured pouch and there is a conveniently shaped secret pocket for any other, er, essentials. The elasticated waistband conceals a red tubular woven inner drawstring and is dressed neatly at the front...

Bruno Banani piracy swimming tanga (only size XXL left) - CLEARANCE — £5.87
If Captain Jack was resting on a Caribbean beach today he would for sure be wearing a Bruno Banani Piracy Tanga . He'd love the skull and cross swords on the bum as well as the silky soft fabric. But would he choose the slinky black or the light, bright scarlet men's swimwear? The Tanga has a centre front lining and a hidden tubular drawstring branded with the Bruno Banani name.

Obviously for men chromatic low rise brief — £13.62
Care for yourself and the environment at the same time with this brand new men’s underwear offering from Obviously for men. The silky soft modal fabric is one of the kindest that exists as it’s made from sustainable beech tree plantations that use a 100% natural and chemical free process. That’s not the only perk to this micro Brief, the specially formed pouch has been designed, unlike other undies, to lift your prize possession away from the body keeping you cool and moving freely. A dark grey Obviously...

MANstore clinch micropo brief — £20.55
Make sure all eyes are on you in this stunningly spangly MANstore men’s underwear. The Clinch Micropo Brief uses lots of little reflective silver squares against a see through black microfibre fabric to create a style which glitters and twinkles as you move. The skimpy mini Brief’s contoured pouch uses just a single layer of the light fabric to ensure a sensual fit and a gorgeous MANstore metal tag sits proudly at the left hip. The Silver Clinch range also includes an Apropo Pant, Silver String ...

Jockey 3D innovations 8 way stretch boxer brief — £8.51
Designed to stretch with you for the perfect fit and ultimate freedom making this men’s underwear great for sport. The Jockey 3D-Innovations 8-Way Stretch Boxer Brief has a cotton rich fabric in Black or White. The short has a double layered pouch with a handy side opening finished with a neat trim and maximum comfort is achieved with a finely ribbed cuff around the thigh for a sporty fit. The stylish red elasticated waistband is stitched at regular intervals with the Jockey brand name and 3D-Innovations...

Olaf Benz swingcolour tanga — £8.51
The summery colours of this men's underwear will chase away the winter blues. The Olaf Benz Swingcolor Tanga has a smooth finish, single layer fabric with four way stretch for great shape and fit. Available in baby pink (Rose), neon Yellow and yummy Kiwi. The Tanga has a sexy double strap waistband and the contoured pouch is finished with a white on black fabric Olaf Benz logo top left. Also available as a String Tanga (colours will vary per style).

mey inside comfort long — £16.59
The stylish and snug pants are black on the front and grey on the reverse, with four rows of smart red stitching on each contoured, flat stitched side seam. The folded edge waistband is lined with smooth elastic all the way around while elasticated leg hems ensure a secure fit. Finished with a Mey Sports logo at the left hip. Long Shorts, a Sports Vest, and a Long-Sleeved Shirt are also available in the Inside Comfort range.

strellson bade retro — £7.30
If you like retro you will love these snug swimshorts from Strellson Swiss cross. In faded khaki or navy, not only do they have a smart, stylish design they are made from Sensitive microfibres with Lycra, which means high breathability and a peach skin finish. The folded edge waistband in the same smooth fabric hides an inner drawstring for a secure fit. This men's swimwear is fast drying so perfect for the beach and with a high chlorine resistance, you will be worn out in the pool before they are...

Gigo python boxer brief — £21.28
Sssseriously stylish men’s underwear from Gigo. This Python Boxer uses a silky, stretchy fabric with a stunning snakeskin design in shades of green and blue. The single layer short uses green flat stitched seams to maintain a close, smooth fit and the pouch is gently shaped for a subtle enhancing effect. Neat grey Gigo logos are stitched around the elasticated waistband which is in an eye-wateringly bright shade of neon yellow. A Brief, G-string and Jockstrap are also available with the same reptilian...

Ergowear max midcut — £18.72
Ergowear’s fantastic range of men’s underwear prioritises your comfort. This Max Original Midcut Short uses a stretchy cotton rich fabric in Black or White. Each mid thigh length Short has an ergonomically designed single layer pouch which lifts your bits away from your legs into a natural feeling position that is both comfortable and supportive. The boxer brief has a black elasticated waistband which is stitched with the Ergowear logo in red and white. Also available as a Boxer, Bikini, Brief, Thong...

Mundo Unico intenso tanga brief — £12.77
From the pouch to the waistband, Mundo Unico have got it so right with this men’s underwear design. The Intenso Suspensor Caribbean Tanga has a specially designed pouch which gently lifts your package into subtly accentuated position. Available in Black, the cotton rich brief has a silky black waistband stitched with silver Unico logos at regular intervals. The Tanga is cut so high on the legs that only the waistband is left at each hip for ultimate freedom of movement. Also available as an Athletic...

MANstore diva micropo slip — £16.43
This gorgeous range of men’s underwear from MANstore gives you the perfect excuse to act the Diva. The sparkling Micropo Slip uses silky Silver grey fabric with a stunning glitter finish. A sexy panel of metallic spacesuit silver decorates each hip and the single layer pouch is dressed at the top left with a silver coloured MANstore ‘M’ charm logo. The Micropo style is cut super high to add a bit more cheek to your Diva demands. Also available as an Apropo Pant and Tower String in the same shimmering...

MANstore M202 (curious) tulle hip brief — £21.28
Prepare to be seduced with the brand new M202 Curious range from the commanders in enticing men’s underwear. MANstore have yet again produced a fantastic range that is sexy and alluring and the M202 (Curious) Tulle Hip Brief will not disappoint. Made from a wonderfully smooth, translucent skintone fabric, the Hip Brief’s classic shape benefits from stretchy folded edge leg hems for a comfortable fit. The neat folded edge waistband is elasticated and bears the signature white on black MANstore tab...

Olaf Benz cashmere mini pant — £14.81
Nothing feels quite as luxurious as cashmere. This men’s underwear from Olaf Benz uses a wonderfully soft fabric containing 15% cashmere. The Kashmir Mini Pant is available in two subtly marled colour options – Snow white or sleek Black. Each boxer brief uses just a single layer fabric for a deeply sensual fit and neatly finished leg hems create a smooth finish. Dressed at the front centre of the fabric covered waistband with a rubberised Olaf Benz logo. Also available as a Mini Slip, Mini String...

Bjorn Borg shadow boxer brief — £12.93
Liven up your men’s underwear collection with some crazy fruit from Björn Borg. This Shadow Trunk has a line and shadow pattern resembling plums growing on a branch. The two colour options offer two very different looks with the muted but marvellous Grey – pale grey, stone, slate, black and white panels with red and pink outlines, or the jungle feel of Green – forest, pale apple green, yellow and chocolate brown with blue, orange and black outlines. Each short has a double layered pouch providing...

MANstore advisor bungee pant — £25.91
Want our advice? Slip yourself into this glitzy MANstore men’s underwear and really make an impact! The Advisor Bungee Pant uses a single layer of ultra stretchy glittering fabric in translucent White or slinky Black. The sexy short’s contoured pouch is bordered with an invisible band of elastic which defies gravity to lift and enhance your package instantly. A silver coloured hoop threaded through a fabric loop is attached at the waistband on the left hip with a MANstore branded fabric tag. You...

Mundo Unico voraz long boxer brief — £20.85
Shimmering stripes from the Mundo Unico men’s underwear collection. This Voraz Suspensor Long Leg Boxer in Black/Silver is decorated with lots of tiny pale silver ‘v’ shaped stitches interspersed with translucent black horizontal stripes for an incredible effect. The coordinating black and silver waistband is super flat and silky smooth. All Mundo Unico designs with the Suspensor pouch subtly enhance your assets with a little extra lift and flat stitched seams keep the fit close and comfortable....

MANstore rhinegold strip string — £18.26
The perfect men’s underwear for a sexy, sparkling strip tease. MANstore’s Rhinegold Strip String uses a single layer of smooth fabric in two equally dazzling colour options – Silver, with thousands of tiny metallic silver spots all over the white fabric, or Gold, with metallic copper spots against a dark sand fabric. Each String has a silver coloured clip fastening at each side of the pouch so you can undress at your own pace – a slow and sexy strip tease or a quick reveal! The single layer, contoured...

Bjorn Borg balls brief underwear — £7.66
New balls please! Strut your stuff on centre court in this fabulous men’s underwear from Björn Borg. The Balls Brief has a soft cotton rich fabric with a gorgeous tennis ball design. Choose from the Green option – forest green with bright apple green ball motifs, or the Pink colour options, with sleek black fabric decorated with cerise balls. Each Brief has a double layered pouch for improved support and an enhanced shape, and the flat stitched seams provide a snug and comfortable fit. The look is...

Waxx samurai boxer brief — £8.51
This men’s underwear is spot on! The Waxx Samurai short has a cotton rich black fabric with a mosaic style print made up of lots of little dots in white. The Short has a double layered pouch for an enhanced shape and great support. Contoured flat stitched seams and folded leg hems give the Short a close fit and smooth finish. The elasticated black waistband is stitched at regular intervals all the way around with the Waxx logo in white. Packaged in its own plastic oval case which comes with a signature...

Stage biker pant — £25.53
You are guaranteed to be the star of the show if you take to the stage in this unique design from Gregg Homme’s men’s underwear collection. The Stage Biker Pant has a fine mesh fabric with an opaque pinstripe and criss-cross pattern for a textured look. The black tulle body fabric cuts away from the waistband leaving the hips exposed and the low slung fabric runs behind the pouch to create a clever second layer. Each hem is finished with a silky soft matt black trim and the flat elasticated waistband...

GINCH GONCH star stud — £10.43
This Ginch Gonch men’s underwear will certainly leave stars in your eyes. The Star Stud Low Rise Brief uses a cotton rich white fabric decorated with various sizes of pop art style red, yellow, black and white stars. The marvellous mini has a double layered pouch with a handy side opening. The brief has a smart black leg trim, and flat trim at each side of the pouch and outlining the side opening, all finished with white contrast stitching. The look is completed with a soft black elasticated waistband...

HOM 3001 idalgo string — £11.74
The Idalgo String has super fine, semi transparent mesh fabric, decorated with lots of lovely velvety black dots. A luxurious and soft velvet style folded edge waistband is a stunning feature, and the thong has a double layered pouch with a black striped design on the inner layer. The String has a 2 cm thong back and is completed with a gorgeous red HOM ribbon tag logo at the left hip. Also available as a Hipster .

Clever Moda creatures brief — £15.32
Have you ever seen such an interesting group of characters hoping to make their way into your men’s underwear drawer? Clever Moda’s Creatures Brief is decorated all over the sunny Yellow fabric with some crazy looking monsters. We’ll let you investigate the full details of the bonkers bunch but they are all interspersed with some random decorative motifs in coordinating greens and yellows creating an overall eye catching (if not slightly alarming) look. The single layer pouch and base panel of the...

Jockey euro fashion brief 01 — £8.51
Jockey have gone and added another classic to their collection of men’s underwear and the Jockey brief 1 is a must have for all men of sophistication. This classic style comes in cardinal red with vertical lines of white which double up every other two. The fabric is super smooth and stretchy, guaranteed to give you that close fit. White edging peeps over the soft elasticated waistband and you will find the jockey logo inter woven on the inside. A metal Jockey tag also sits tidily on the left hip.

Flip Flop tanga — £12.60
The rubbish weather won't stop us getting ready for the summer here at DGU and this piece of men’s swimwear has just the kind of summer spirit we love. The Olaf Benz Flip Flop Tanga has a fantastic pearlised, sharkskin feel fabric which looks just stunning in Green. The waistband has a sexy double strap effect at each hip and the rubberised Olaf Benz logo at the front centre has a stylish silver coloured flip flop charm hanging to the left. The contoured pouch gives great shape and is fully lined...

Bruno Banani felicity string — £11.74
Silky, stretchy and stripy men’s underwear? It must be Bruno Banani! This Felicity String ’s light translucent lime green fabric has a Green Stripes design in shimmering apple green and pale matt green interspersed with super smart black pinstripes. The sizzling String has a flat black trim around the waistband stitched at regular intervals with the Bruno Banani brand name. A double layered pouch provides extra support and a smooth shape, and the string has a 2cm wide thong back.

Clever Moda sporty brief — £15.74
Another seriously smart men’s underwear design from those boffins at Clever. This Sporty Brief uses a single layer of soft, cotton rich fabric in four fabulous colour options, each with three coloured stripes to the right of the single layer pouch and a single stripe to the left which matches the leg hems and waistband. Choose from Black with turquoise, orange and white, a deep teal called Blue with yellow, red and orange, White with burnt orange, red and khaki or Yellow with turquoise, red and orange...

Mey 30209 micro brief (only sizes S & M left) — £5.53
Racy red men’s underwear from Mey. This Dynamic micro Brief has a fantastic textured effect in the soft Calypso red fabric. These undies have a folded edge waistband, complete with a fabric Mey Bodywear logo at the front centre. A double layered pouch ensures your personal comfort whilst giving great support and shape to your most important parts. Also available as a Short.

Triton hip short — £5.73
This Bruno Banani men’s underwear is fit for a God, after all Triton was the son of Poseidon - God of the sea. The Triton Hipshort has a light and silky fabric in two stunning colour options. A post box red or slinky black, each complimented beautifully with a body colour and white striped waistband. Each stripe is edged with tiny contrasting dots. Contrast stitching is also used to outline the double layered pouch which is contoured for an enhanced shape. Folded edge leg hems ensure a comfortable...

Bonewear bijou close fit brief blue — £11.06
Fancy yourself as a comic book hero? Then you definitely need this men’s underwear from the South African Bone Wear collection. The Bijou Tight Fit Blue Cartoon Brief has cartoon strip style panels in shades of blue and yellow decorating the double layered pouch and all across the rear with a translucent white panel at each hip. All the seams are stitched with baby blue contrast stitching. These unique undies have a gently contoured double layered pouch adding at touch of support to the light and...

HOM club crawl II swim brief — £16.08
Club Crawl swimwear will never let you down when it's most important. Diving into or emerging from water plays havoc with your cozzie if it doesn't fit perfectly. HOM's Club Crawl mens swimwear even moves swiftly from wet to dry thanks to the special fabric and with 22% elastane , your minis will stay put! Always opaque, this material is matt and sophisticated - the word 'plain' just doesn't do it justice.

Clever moda mens masculine underwear — £30.00
Smarty pants! The thinking man’s underwear brand. Established in 2004, Colombian company Clever Moda know the importance of fashionable men’s underwear. Using unmistakeable South American styling, the avant garde Clever collection includes neat low rise boxers, smoothly finished strings and beautiful briefs in fabrics ranging from soft and stretchy mesh to boldly printed cotton. Clever are constantly researching fashion and trends to ensure their collection reflects the ever changing demands of body...

Olaf Benz high score micro pant — £14.61
Slinky men’s underwear for truly smooth operators. This Olaf Benz High Score Micro Pant uses a single layer of Black fabric with a seriously smooth finish. The left hip is dressed with a neat horizontal stripe of red mesh, decorated just above the bottom hem with an Olaf Benz button. Also available as a String Tanga , Mini String and String Body in the same Black colour option.

MANstore x-pander neon apropo — £13.04
Sheer and sexy stripes from the daring MANstore collection of men’s underwear. This X-Pander Apropo Pant has stripes of super sheer transparent black stripes and slightly raised translucent black stripes interspersed with narrower stripes in Neon green. These tactile undies have just a single layer of fabric for a sensual fit and the high cut Apropo style back reveals a little bit of cheek. The deep sided brief has folded leg hems and a folded edge waistband and the look is completed with a MANstore...

Impetus trojan trunk — £5.65
Not many guys know the benefits of a really great Skin Tone piece of men’s underwear. This Impetus Trojan Trunk is a great shade of milky tea and has no seams at the side, rear or front for a perfectly smooth finish barely visible under clothes. The single layer short has a super subtle body coloured pinstripe and a fine orange stripe around each leg hem. The seamless fabric waistband is stitched with horizontal stripes in burnt orange and black and is finished with the Impetus brand name at the...

Triple XXX spider boxer — £5.11
Spiderman should seriously consider investing in this fantastic Triple XXX men’s underwear. The Spider Boxer has a black and white design made up of interlocking Spider shapes and with a single layer fabric with contoured flat stitched seams Spidey wouldn’t need to worry about any VPLs! The cotton rich short has a super soft elasticated waistband printed with a red and black ROCK logo at regular intervals all the way around. The waistband is dressed at the rear centre with a Triple XXX fabric logo...

HOM rustic maxi — £7.83
The Rustic Maxi has the same silky, semi transparent fabric as the incredibly popular Plume range of men's underwear, but with a double layered pouch for your personal comfort. The Maxi has a folded edge waistband and folded leg hems for a really comfortable fit and the short is completed with a black and silver HOM logo embossed at the left hip. Also available as a Micro or String .

Bruno Banani eros tanga — £10.95
This gloriously sexy satin soft men's underwear is the Eros collection from Bruno Banani. The Tanga is available in three gorgeous colours - slinky Black, vivid Violet and lipstick Red. All colour options are branded with a glittering silver skull and cross bones at the top left of the double layered pouch. The incredibly silky fabric has four way stretch for a close fit and great shape. The folded edge waistband is finished with a fabric tag adorned with the Bruno Banani logo in silver. Eros - appropriately...

Force and fire string bruno banani — £18.72
Slick, sharp styling from sought after men’s underwear designers Bruno Banani. The Force & Fire String alternates opaque, matt and silky translucent fabric in fine stripes and completes the look with a neat Bruno Banani branded trim in a bright contrast colour around the waistband. The three available colour options are chic Black/Green, juicy apple Green/Black or terracotta Orange/Turquoise. Each String has an extra layer of fabric lining the pouch for improved support and a 1.5cm wide thong back...

Gigo coral microfibre thong — £17.02
A simply stunning new design from the Gigo men’s underwear collection. This Microfibre Coral G-string ’s single layer fabric is soft, smooth and light. White trim around the leg hems gives the thong a smart look and the trim meets at the rear centre to create the 1cm string back. The elastic waistband is bright white with Gigo branding in cool grey and the flat white leg straps are wonderfully soft and stretchy for maximum comfort. Also available as a Brief and Jockstrap in the same Coral and all...

Impetus innovation long john — £11.30
Whether you are trying to keep your cool at home or in need of some extra warmth outdoors this winter, the Innovation range from Impetus is here to help. These super soft Long Johns use NASA technology to help regulate your body temperature and keep you comfortable. If you are too warm, the fabric absorbs the excess heat, storing it until you need warming up again. These long johns are perfect for sleeping in, whether you need warming up at night or want to avoid overheating. The 100% natural fibre...

HOM ego me low waist hipsters — £18.72
It’s not hard to see why this men’s underwear style is part of HOM’s Temptation collection. The Me Low Waist Hips uses the silkiest viscose and elastane fabric for a sensual feel against your skin. The Grey Combination fabric features a delicate paisley, floral and spotty pattern in grey, silver, ivory and turquoise. The low rise style has an extra layer of fabric behind the pouch for added support with a silver grey HOM Underwear logo at the top centre spanning the width of the sewn in elastic waistband...

HOM first cotton low rise hipster — £14.47
From HOM men’s underwear’s smart and chic Business range comes the First Cotton Low Waist Hips . In the finest, softest cotton, with folded edges on the waistband and leg hems, and a double layered pouch, this design marries maximum style and comfort. The Hips is available in Black or White with the new HOM silicone logo on the waistband. First Cotton is also available as a Micro Brief, Mini Brief and Maxi all in Black or White and a Long Long style in White only.

Gigo silver black boxer brief — £20.85
Fantastic party pants from Gigo’s collection of men’s underwear. The soft Black fabric of this Silver Black Boxer is adorned with lots of evenly spaced little silver dots creating a truly stunning look. The glamorous short has a single layer fabric and flat stitched seams to maintain the close, smooth finish and the bright white elasticated waistband is stitched at regular intervals with Gigo logos in cool grey.

HOM NEW H01 original mini — £15.32
If you haven’t discovered HOM’s fantastic horizontal opening men’s underwear then now is the perfect time! The classic HO1 Original just got a stylish makeover in the shape of this New Mini . The brief’s single layer but supportive pouch has the specially designed HO1 horizontal opening across the top which benefits fellas whatever their dexterity! Available in Black or White, the smooth brief’s fabulous new waistband is flat and soft with a matt finish. The neat trim around the bottom and HO1 Original...

Red 0978 milk mini pant — £30.64
An exciting innovation in men’s underwear from Olaf Benz. This Red 0978 Mini Pant uses a translucent natural white fabric which contains milk protein known to be healthy for the skin and incredibly comfortable. When combined with micromodal and elastane the effect is a beautifully soft and tactile short which provides a great fit. The wonderful single layer fabric reaches right up to the waist but is lined with smooth elastic which is just visible from the outside. A rubberised Olaf Benz logo sits...

Bruno Banani true and trendy hipster — £23.83
For those who like their men’s underwear smart and flattering! This Bruno Banani True & Trendy Hipshort in a stretchy microfibre fabric with a silky finish is available in three slick pinstripe colour options. Choose from Black/White, White/Black or Red/Black, each with a delightfully stylish Bruno Banani branded ribbon running around the bottom of the fabric covered waistband. The low rise short provides a little extra support and an accentuated shape with the help of the contoured, double layered...

Ergowear max light bikini — £15.32
Ergowear’s ergonomically designed range of men’s underwear will keep you supported, comfortable and feeling fantastic. This Max Light Bikini has a special single layer pouch which is ergonomically designed to lift your crown jewels away from and into a natural feeling, super comfy position. Available in Black, White, Red and our latest arrival - stylish denim Blue, the micro brief is in the tanga style, so the flat elasticated waistband creates the brief’s sides. These undies use a single layer fabric...

Bruno Banani share tanga — £8.26
Silky, sassy stripes from the Bruno Banani collection of men’s underwear. This Share Tanga uses a soft, light fabric with a White/Red/Black striped design, each stripe separated with a narrower matt silver stripe. The tactile micro has a double layered pouch with a contoured centre seam for an enviable shape and improved support. The smart black fabric covered waistband is dressed with a coordinating Bruno Banani ribbon logo front centre. Also available as a Hipshort and String in the same brilliant...

Olaf Benz pool party swim slip — £25.62
Bring the party to the pool in this exquisite Olaf Benz men’s swimwear. The Pool Party Hip Slip has candy pink Hawaiian style flowers with spotty petals surrounded by solid Fuchsia pink fronds all set against a matt black background. The swim brief’s pouch has a soft lining and contoured centre seam which provides a flattering fit, and hidden inside the fabric waistband is a flat woven drawstring for added security. Our favourite Olaf Benz logo, the scrolling text tag, is the perfect finishing touch...

Bruno Banani bionic string — £5.22
This new release from Bruno Banani is breathing new life into men's underwear. Images of leaves and tribal patterns peak out from behind bold, black stripes. This Thong is just about keeping your wild side behind bars. The feather light material and silky finish together with this daring design makes a combination sure to become a firm favourite. The String has a 1.5cm thong back and a double layered pouch for a comfortable fit.

Bruno Banani ares hipshort — £6.96
The traditional check just got a modern makeover. The silky soft fabric of this Ares Hipshort from Bruno Banani men's underwear has a Matrix-style checked design, a bit like when your digital TV goes funny. Sounds odd we know, but in the varying shades of Red with pink or brown with Green it really works. This boxer brief has folded leg hems and a folded edge waistband finished at the front centre with a fabric Bruno Banani logo. A double layered pouch is the perfect finishing touch to this slinky...

HOM print graffiti low hipster — £9.53
Perfect men’s underwear for the urban gent. The soft, cotton rich fabric of HOM’s Print Graffiti Hipster is decorated with grey and green panels of text all overlaid with graffiti style lettering in red and black. With just a single layer of fabric the fit is close and is kept comfortable with flat stitched seams. The short’s leg hems are trimmed in black to match the deep, flat waistband which is stitched in relief with large grey HOM logos.

Red torpedo jericho — £5.62
Red Torpedo men’s underwear is set to take DGU by storm. The Jericho Boxer Brief has it all – supersoft cotton rich fabric, a double layered pouch for great support and the smoothest, stretchy waistband making them a pleasure to wear. Available in Black, White or Red, this shorter leg Boxer has a flat stitched seam, with a fine line of contrast stitching arcing from the front of each thigh to meet at the rear. The short’s statement waistband is stitched with the Red Torpedo logo at regular intervals...

HOM EGO cadillacs low waist maxi — £20.42
HOM’s French flair combines with an American classic to make this a phenomenal piece of men’s underwear. The Cadillacs Low Waist Maxi features a glorious coloured print of the instantly recognisable retro cars. The hipster uses a single layer of opaque microfibre fabric and the flat stitched seams create a comfortable fit close to the body. The short’s soft, flat waistband has the HOM e.Go logo stitched at an angle at the front centre. Look out for the Cadillac Hips and Micro styles arriving soon.

Mey 27480 Cotton Pyjamas (only sizes S & L left) — £15.21
Sleep in style with these 100% cotton pyjamas from Mey. The long sleeved terracotta red top has a flat finished round neck which is double layered at the back for extra comfort. Completed with a Mey Night logo at left hip. The pyjamas have full length trousers in navy with subtle terracotta and sage green double stripes and an elasticated waistband for a secure fit. Plus they're despatched in their own Velcro fastened, double sided pouch so they are great as a gift and easy to wrap too!

Impetus apollo trunk — £5.22
Every man needs a super smart yet beautifully comfortable piece of men’s underwear. This Impetus Apollo Trunk achieves that with a soft cotton rich white fabric with a light grey vertical pinstripe and dash design. The stylish short has a double layered pouch to provide support and an enhanced shape. A smooth finish elasticated band lines the waistband and is just visible from the front creating a neat white trim, stitched at the left hip with the Impetus logo in grey. Also available as a Brief.

HOM couture india hipster — £22.98
Dare to be different in HOM Couture men’s underwear, especially in the Indian Hipster , a masterpiece of floral intricacy accented with a finely striped waistband. They call the colour Red/Dark but this design has a lightness of touch and a certain weight to the viscose fabric, creating a feeling of true luxury. The body pattern features stylised flowers in soft red, apple and jade green with touches of pink and grey, all against a white background. The stretchy waistband, edged top and bottom with...

Mey 32819 jazz pant — £4.87
For those who enjoy the finer things in life, this Mey men’s underwear is for you. The Dynamic Jazz Pant is available in Caviar – a subtle grey marl fabric with a silky smooth finish. The mini brief has a double layered pouch for enhanced shape and support, and the neatly folded waistband is dressed at the front centre with a Mey Bodywear ribbon logo. Each brief is finished beautifully with a silky soft ribbon trim with red wine and grey stripes at each hip. Also available as a Hip Short also in...

Jockey USA concept brief — £9.36
Bring out the patriot in you. Jockey’s new USA Concept range is a definite for any men’s underwear collection. The modal mix creates the softest fabric which is also breathable too thanks to the added cotton. The flat elasticated waistband is interwoven with a white U.S.A. CONCEPT logo that circles the middle at regular intervals with two white stripes filling in the gaps, while two deep red stripes also circuit the top and bottom of the waistband. To add even more decorative detail there is a tab...

Mey dynamic 36541 brief (only size L left) — £3.70
Beautiful summer camouflage in red, white, grey and black from Mey men's underwear. In the subtlest, softest rib effect, with a soft lined, elasticated waistband, finished inside with Mey Bodywear in shimmering stitching. Ultra comfortable, very casual, the Mini brief has a full double layered pouch lined with the body fabric.

MANstore warmup pant — £15.32
Naughty but nice… Get a real buzz from MANstore men’s underwear. This naughty Warm Up Promo Pant comes with a flexible vibrating c-ring to increase pleasure for you and your partner. This skimpy black underwear comes in a silky soft, feather light, translucent single layer fabric which creates a super close fit. The Apropo cut undies have a fabric covered elasticated waistband which is dressed at the front centre with a MANstore logo. Please note the sexy ring is charged for approx 25 minutes of...

HOM couture avarice maxi — £24.68
An alluring piece of men’s underwear from HOM’s luxurious Couture range. The Averice Maxi uses a lightweight wet look material in sleek Black. The sexy short has a double layered pouch for an enhanced shape and improved support and the look is completed with a ribbed leg trim and matching waistband. Dressed at the left hip with a diamante decorated HOM Couture logo. Also available as a Mini in the same chic sleek Black colour option.

Olaf Benz academy string — £8.94
Are you a proud member of the Olaf Benz Academy? This gorgeous range of men’s underwear uses a smooth and stretchy fabric with a Sky blue and white horizontal striped design. The Mini String has a 2.5cm wide thong back and a slim waistband dressed with the Olaf Benz logo at the front centre. The String ’s single layer pouch is gently contoured to provide a personal fit. Also available as a Micro Pant and Brazil Slip both in the same Sky colour option.

Mundo Unico caliza thong — £12.34
A fantastic colour combination from the popular Mundo Unico men’s underwear collection. This Caliza Brazilian Thong uses a single layer of microfibre fabric in milky white with horizontal stripes of dark brown dashes, a design they call White Stripe. The sophisticated string uses Unico’s Suspensor pouch design to subtly lift and shape your crown jewels while flat stitching keep the finish smooth. The front and sides of the waistband are flat, shimmering brown elastic with white Unico branding while...

jameswinston retro hipster pink — £5.43
Tasty as a bagful of sweets and just as yummy. The new Jameswinston Co. Retro Hipster men's underwear colours are just divine - Soda Pink (bubblegum) with white stitching, Cloud (sky blue) with green stitching and Mint (interesting pale green) with blue stitching. Dressed with the Jameswinston Retro logo on the front of the folded edge waistband - and the JW signature logo centre back - the Hipster also has a double layered pouch with the trademarked proFIL Panel ™ which provides natural asset enhancement...

Olaf Benz peppermint swim hot pant (only sizes L & XL left) — £20.43
A breath of fresh air from the Olaf Benz collection of men’s swimwear. This Peppermint Hot Pant uses a divinely silky, stretchy fabric in hot Pink or cool Azure. Each shimmering swim brief has a lined, contoured pouch providing an enhanced shape and the leg hems are folded for a close, comfortable fit. The stretchy waistband has a hidden woven drawstring offset from the centre creating a smooth finish and the look is completed with a silver coloured rubberised Olaf Benz logo at the left hip. Intriguingly...