Action Figures

Was it always your dream to be one of the superheroes so revered in comic books? It is a common fantasy--I am guilty of wanting super-powers too. When I was younger, I used to pretend I was She-Ra's magical horse Swift Wind. But since I couldn't find any magical horse costumes, action figures really helped me to get into the role. When you are able to pretend properly, it lessens the pain of not being unable to do something cool like manipulate electricity. Ah, the joy of toys. 

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Classic Popular items in this category: Transformers  Masters of the Universe  The A-Team  Spider-Man  Superman  The Fantastic Four  Wonder Woman  Thundercats	Comic Book Popular items in this category: DC Comics : Watchmen ,Batman ,Blue Beetle ,The Justice League  Marvel Comics : X-Men ,Ghost Rider ,Daredevil ,The Incredible Hulk ,Spider-Man  Image Comics : Witchblade ,Shadow Hawk ,Spawn	Video Game Popular items in this category: World of Warcraft  Halo  Final Fantasy  Kingdom Hearts  Metal Gear  Tomb Raider  God of War  Dragon Quest	Anime/Manga Popular items in this category: Fists of the North Star  Ghost in the Shell  Quiz Magic Academy  Castlevania  Afro-Samurai  Full Metal Alchemist  Naruto  Mobile Suit Gundam

Science Fiction Popular items in this category: Star Wars  Star Trek  Dr. Who  Torchwood  Space 1999  Battle of the Planets	Fantasy Popular items in this category: Fantasy Epixx  Legend of the Blade Hunters  Lord of the Rings  Harry Potter  Warriors of the Zodiac  Final Fantasy  Dungeons and Dragons	Music Popular items in this category: Ozzy Osbourne  AC/DC  The Beatles  The Ramones  The Rolling Stones	Animals Popular items in this category: MOTU Panther  Dinosaurs  Zorro & Horse  Dragons  Thundercats Ma Mutt  Thundercats Snarf  Terror Dog

Cinema/Literature Popular items in this category: Shaun of the Dead  Labyrinth  Hannibal Lector  The Terminator  The Goonies  Pirates of the Caribbean  The Red Spectacles  Sherlock Holmes  The HitchHiker's Guide to the Galaxy	Telly Popular items in this category: Scooby Doo  The Simpsons  Dork Hunters  Ben 10  Beetlejuice  Heroes  Teenage Mutant Ninja Turtles  Ghostbusters	Macabre Popular items in this category: The Infernal Parade  The Nightmare Before Christmas  Donnie Darko  The Corpse Bride  Hellboy  Tortured Souls	Historical Popular items in this category: Attila the Hun  Alexander the Great  The Spartan War figures  Jesus Christ  Sigmund Freud  William Shakespeare

The Glossary

A lot of the times people are hooked into sales by phrases like "limited offer!", "exclusives!", and "limited edition!!!!!!!!!". Before you buy these items, know what you're getting into. When speaking to other collectors or when browsing an action figure forum, knowledge of the abbreviations and action-figure-speak will prove mighty helpful.  For more collector's lingo see: Geek Speak for the Toy Freak.

Figure Types 

• MAIL-IN PREMIUMS (or mail-aways): These are usually one-time-offers used to promote any number of other products and always destined for limited production runs. The concept is to get the consumer to buy other products and send "proof of purchase" seals of those products back to the manufacturer in order to receive the figure, which is not available elsewhere.
• EXCLUSIVES: Figure lines that attain top-seller status are great candidates for an "exclusive." Large retailers who can afford to purchase massive quantities of product from the toy manufacturer (such as Toys 'R' Us) are in a position to request something special. These retailers also want products not available from other competitors so they can get customers to shop at their stores.
• SEMI-EXCLUSIVES: The same idea as an exclusive (see above) applies here, but with more than one retailer offering the "exclusive" product. "Semi-exclusives" are designed to avert the problems associated with regional retailer exclusives, such as stores located only in certain parts of Britain. There are also cases where some figures are offered to all retailers, but only one or two actually place orders for them.
• VARIATIONS: Variations are minor changes made to the figure which usually result from one or more of the following:
• The correction of flaws or defects that made it into the retail market.
• Changes to comply with government safety regulations.
• Identical figures produced in different moulds.
• LIMITED EDITIONS: Toy companies frequently reduce the production of one or more figures in a series and are even possibly numbered in an attempt to enhance collector appeal. Most toy manufacturers feel that characters which are not expected to sell in large quantities often merit the "Limited Edition" label and are frequently found in the company's collector edition series.
• PROTOTYPES: These are the test moulds of future figures. Usually made for the sole purpose of showing the detail of the figure before it goes into full production and for the most part appear unpainted. Most prototypes never leave the buildings of the manufacturer, but some do slip out to be sold on the secondary market. Sometimes they obtained by action figure magazines to be given away in a contest. Most people don't explore this avenue of collecting due to the simple fact that nine out of ten of these "rarities" are fakes produced by talented con-artists. If you are interested pursuing these items, I strongly suggest you check the background of the individual trying to sell you a prototype figure and/or call the manufacturer to see if any were released.
• SHORTPACKS: A figure that is packed in reduced ratios per shipment case. Typically one per case, while the other figures in the same case come two, three or even four to a case. There are a number of reasons this is done and it depends on what marketing strategy the toy company holds belief.

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